Episode 16

Trust and AI: How ChatGPT And Other AI Tools Can Transform Your Business with Cary Weston

Meet Cary Weston, a fellow They Ask You Answer Certified Coach and the host of the podcast "The Chat GPT Experiment," where he explores the transformative potential of artificial intelligence in the business world.

Today's episode discusses the growing relevance of AI tools like ChatGPT, particularly in marketing and sales. Cary shares insightful strategies for integrating AI into business practices, emphasizing education, ethical considerations, and the importance of customer-focused engagement.

From using AI for pre-call research and content creation to enhancing efficiency and scalability, Cary offers practical advice for leveraging AI to strengthen your organization's trustworthiness. We'll also touch on noteworthy resources from the Marketing AI Institute and human input's role in the AI age.

Episode Takeaways:

  • Don't worry about mastering AI. Start by trying to use Chat GPT in one repetitive daily task.
  • Remember always to use the three magic words: "Tell me more."
  • AI is like an intern to whom you hand tasks. It isn't a computer that you use to complete a task.
  • Implement ethical guidelines to ensure responsible AI use.
  • Foster a culture of curiosity and cautious empowerment regarding AI.

Timestamps:

  • 00:00 Introduction and Guest Welcome
  • 01:29 Cary's Journey with ChatGPT
  • 04:12 Understanding ChatGPT's Impact
  • 06:43 Practical Uses of ChatGPT in Marketing
  • 23:28 ChatGPT for Sales Professionals
  • 28:39 Implementing AI in Business Culture

ABOUT THE HOST

Hannah owns and is CEO of 3P Creative Group. She has coached and trained marketing and sales teams for over a decade. She is a certified “They Ask You Answer” coach, a highly successful sales and marketing framework developed by Marcus Sheridan to help companies become the most trusted voice in their space, driving sales and revenue regardless of the economy.

Hannah helps construction businesses and prefab/modular home companies overcome their sales and marketing challenges with her unique blend of strategic acumen and years of boots-on-the-ground experience.

Hannah is available for coaching, consulting, and strategy engagement. You can connect with Hannah here:

LINKEDIN NEWSLETTER

If you liked the episode and would like to subscribe to our LinkedIn TrustBuilders newsletter, you can do so here.

REVIEW THE PODCAST

Finally, if you enjoyed this episode, please leave a review at PodChaser or your favorite streaming platform.

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for TrustBuilders
TrustBuilders
Transformative conversations with business leaders, sales pros, and marketing managers about growing your business by educating your customer and building trust.

Listen for free

About your host

Profile picture for Hannah Eisenberg

Hannah Eisenberg

Hannah Eisenberg is a business coach helping organizations generate endless customers by building trust. with almost 25 years of experience in digital marketing and sales, Hannah has a wealth of knowledge of what works and what doesn't. After leading her inbound marketing and sales enablement agency for 12 years, she realized that companies solve long-term problems with short-term fixes by depending on external firms for growth. This often leads to generic (and often confusing) messaging, spray-and-pray prospecting, and hard-pitch sales tactics. The result: loss of trust. In 2023, Hannah decided to flip the script and focus on the only thing that everything ultimately comes down to in business: trust.