Episode 17

Social Enablement: Boosting Revenue Through Authentic Connections with Rob Durant

Welcome back to TrustBuilders! In this episode, our host Hannah Eisenberg sits down with Rob Durant, a seasoned expert in social media engagement and the author of "The Social Enablement Blueprint: Stop Pitching, Start Selling." Rob shares invaluable strategies for engaging and building trust on social media, with an emphasis on starting authentic conversations, being generous with your content, and disregarding the temptation to chase algorithms or go viral.

We'll hear Rob discuss the importance of being known for what you know and preparing for opportunities influenced by lessons from his father, a dedicated math teacher. Rob also addresses the current challenges in sales due to changing buyer behaviors and overwhelming access to information.

In this episode, you'll learn about the "ignite" sales methodology, the significance of being approachable, and how to build intentional networks online. Plus, Rob's insights on personal branding, genuine connection outreach, and online profile consistency are not to be missed. Whether you're a seasoned seller or just starting, Rob's advice on social enablement will equip you with tools to build lasting, meaningful connections. So, tune in and get ready to elevate your social selling game with TrustBuilders!

TIMESTAMPS:

  • 04:05 The Secret to Success
  • 07:57 Changes in Buying Behavior
  • 11:44 The Ignite Methodology
  • 22:08 Personal Comfort and Social Media Profiles
  • 23:07 Crafting an Engaging Headline
  • 27:13 Making Genuine Connections
  • 30:55 Effective Follow-Up Strategies
  • 34:27 The Balance of Generosity in Networking
  • 39:36 Book Recommendations and Influences
  • 41:14 Rant on Influencers and Gurus
  • 43:18 Connecting with Rob Durant

ABOUT THE HOST

Hannah owns and is CEO of 3P Creative Group. She has coached and trained marketing and sales teams for over a decade. She is a certified “They Ask You Answer” coach, a highly successful sales and marketing framework developed by Marcus Sheridan to help companies become the most trusted voice in their space, driving sales and revenue regardless of the economy.

Hannah helps construction businesses and prefab/modular home companies overcome their sales and marketing challenges with her unique blend of strategic acumen and years of boots-on-the-ground experience.

Hannah is available for coaching, consulting, and strategy engagement. You can connect with Hannah here:

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About the Podcast

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TrustBuilders
Transformative conversations with business leaders, sales pros, and marketing managers about growing your business by educating your customer and building trust.

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About your host

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Hannah Eisenberg

Hannah Eisenberg is a business coach helping organizations generate endless customers by building trust. with almost 25 years of experience in digital marketing and sales, Hannah has a wealth of knowledge of what works and what doesn't. After leading her inbound marketing and sales enablement agency for 12 years, she realized that companies solve long-term problems with short-term fixes by depending on external firms for growth. This often leads to generic (and often confusing) messaging, spray-and-pray prospecting, and hard-pitch sales tactics. The result: loss of trust. In 2023, Hannah decided to flip the script and focus on the only thing that everything ultimately comes down to in business: trust.