Episode 8

Revolutionizing Remodeling Marketing: Custom Built's 'Sales-First Initiative Powered By Marketing' Approach with Isabelle Braeutigam

Today, Isabelle Braeutigam from Custom Built reveals how the remodeling and design company implemented a game-changing approach that has led them to incredible growth despite having to navigate the challenges of the construction market during and post-COVID.

By creating localized content, leveraging subject matter expert insights, and prioritizing trust through educational resources, Isabelle's team has seen a consistent flow of leads and a marked increase in customer engagement. But building trust goes beyond just answering questions; it's about adopting a sales-first mentality powered by authentic marketing.

Dive into this tactic and more on the latest episode of Trustbuilders!

03:53 Construction marketing shifts from self-promotion to connection.

06:17 Michigan housing market challenges lead to remodeling.

10:43 Sales-first approach, marketing assets back it up.

13:42 Passionate, down-to-earth videographer rebuilds trust, shows results.

16:59 Marketing content focuses on attracting potential clients.

21:26 Sales success attributed to marketing changes and consistency.

24:13 Content manager creates localized, weather-specific content.

27:14 Content manager Joey uses AI for writing and editing, maintaining brand voice.

32:43 Recommend reading "They Ask, You Answer" and coaching.

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About the Podcast

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TrustBuilders
Transformative conversations with business leaders, sales pros, and marketing managers about growing your business by educating your customer and building trust.

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About your host

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Hannah Eisenberg

Hannah Eisenberg is a business coach helping organizations generate endless customers by building trust. with almost 25 years of experience in digital marketing and sales, Hannah has a wealth of knowledge of what works and what doesn't. After leading her inbound marketing and sales enablement agency for 12 years, she realized that companies solve long-term problems with short-term fixes by depending on external firms for growth. This often leads to generic (and often confusing) messaging, spray-and-pray prospecting, and hard-pitch sales tactics. The result: loss of trust. In 2023, Hannah decided to flip the script and focus on the only thing that everything ultimately comes down to in business: trust.