Episode 9

You Need To Be More Human In The Age Of AI: Key Lessons Learned From Impact Live

In this special solo episode, Hannah shares some of the key takeaways from the Impact Live conference recently held in Chicago. This annual event, which draws around 250 marketing and sales professionals, focuses on innovative strategies for winning and maintaining customer trust in the increasingly AI-driven market landscape.

0:00 Welcome and Introduction to Impact Live Conference Insights

01:26 Exploring the Big Five Content Framework

05:03 Leveraging AI for Content Creation

08:37 Diving Into Video Content: The Selling 7 Framework

18:42 Maximizing Website Effectiveness

28:02 Enhancing Sales Activities with Content and AI

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About the Podcast

TrustBuilders

Transformative conversations with business leaders, sales pros, and marketing managers about growing your business by educating your customer and building trust.

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About your host

Hannah Eisenberg

Hannah Eisenberg is a business coach helping organizations generate endless customers by building trust. with almost 25 years of experience in digital marketing and sales, Hannah has a wealth of knowledge of what works and what doesn't. After leading her inbound marketing and sales enablement agency for 12 years, she realized that companies solve long-term problems with short-term fixes by depending on external firms for growth. This often leads to generic (and often confusing) messaging, spray-and-pray prospecting, and hard-pitch sales tactics. The result: loss of trust. In 2023, Hannah decided to flip the script and focus on the only thing that everything ultimately comes down to in business: trust.