Episode 7

Balancing Human Touch and AI in Marketing: Insights from Jonathan Wagstaffe

In this episode, we are diving deep into marketing and AI with Jonathan Wagstaffe—a tech entrepreneur, keynote speaker, and true visionary in the realm of artificial intelligence.

Jonathan, CEO of Growva and a certified "They Ask You Answer" coach, brings a wealth of knowledge to our conversation, challenging business leaders to embrace AI and its boundless potential. With CEOs often blindsided by the power of AI, Jonathan illuminates its impact on marketing strategies, video content creation, and even military applications, underscoring the urgent need for awareness and education.

As we unpack Jonathan's recent Pestle analysis findings and his take on where AI is steering our searches and marketing efforts, we explore the delicate balance between automation and human touch. We'll consider cutting-edge tools like AI-enhanced chatbots and Jonathan's recommendations on integrating AI into business practices for competitive advantage.

Stay tuned as we share our own peeves on spam emails, personal book recommendations, and delve into the role of trust in business relationships. Trust us, this is an episode you won’t want to miss, as we traverse the intimate connection between technology and customer engagement right here on Trustbuilders.

00:00 Business school AI discussion, Pestle analysis exercise.

03:55 Text analysis reveals smart, useful brainstorming tools.

08:22 Trust in brands is crucial for success.

11:31 Small businesses using AI may level the playing field.

14:17 Obligation to understand, evaluate, and embrace AI.

19:57 AI aids data analysis for marketers' success.

21:20 AI tools improve the checkout experience and target audience.

25:52 Google's direct answers challenge balance and AI.

28:23 Content creation, audience understanding, and smart strategy.

33:08 Focus on content creator, analyze, and refine.

34:22 Wariness around video in content strategy.

37:40 AI transforming medical and business prospecting tools.

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About the Podcast

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TrustBuilders
Transformative conversations with business leaders, sales pros, and marketing managers about growing your business by educating your customer and building trust.

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About your host

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Hannah Eisenberg

Hannah Eisenberg is a business coach helping organizations generate endless customers by building trust. with almost 25 years of experience in digital marketing and sales, Hannah has a wealth of knowledge of what works and what doesn't. After leading her inbound marketing and sales enablement agency for 12 years, she realized that companies solve long-term problems with short-term fixes by depending on external firms for growth. This often leads to generic (and often confusing) messaging, spray-and-pray prospecting, and hard-pitch sales tactics. The result: loss of trust. In 2023, Hannah decided to flip the script and focus on the only thing that everything ultimately comes down to in business: trust.