Episode 14

How To Get Unstuck And Grow Your Business On Purpose With Jose Palomino

In this episode of Trust Builders, Hannah welcomes Jose Palomino to share his expertise on helping B2B companies overcome revenue plateaus and drive purposeful growth.

They discuss what a revenue plateau is, identifying signs of stagnation, and strategies to break through. Jose emphasizes the importance of diagnosing core issues, establishing a solid value proposition, and aligning marketing efforts with the company’s strategic vision.

The conversation includes actionable insights on differentiating in competitive markets, the significance of owner-led leadership, and how to communicate trust and value to customers effectively. Jose also shares anecdotes and practical examples, making this episode a comprehensive guide for business leaders looking to grow intentionally.

00:34 Understanding Revenue Plateaus

02:42 Breaking Through the Plateau By Growing On Purpose

08:25 Importance of Value Proposition

15:27 Leadership's Role in Defining Value

21:40 The Three I's of a Strong Value Proposition

23:56 The Importance of Meaningful Innovation

24:08 Indispensability: Are you truly indispensable to your customers?

24:39 Inspiration and the 'Wow' Factor

25:52 Evaluating Your Value Proposition

30:59 Live Value Proposition Teardown

38:21 Final Thoughts and Key Takeaways

41:45 Two-Minute Rant: You're Not That Different

45:22 Recommended Reading: The Checklist Manifesto

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About the Podcast

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TrustBuilders
Transformative conversations with business leaders, sales pros, and marketing managers about growing your business by educating your customer and building trust.

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About your host

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Hannah Eisenberg

Hannah Eisenberg is a business coach helping organizations generate endless customers by building trust. with almost 25 years of experience in digital marketing and sales, Hannah has a wealth of knowledge of what works and what doesn't. After leading her inbound marketing and sales enablement agency for 12 years, she realized that companies solve long-term problems with short-term fixes by depending on external firms for growth. This often leads to generic (and often confusing) messaging, spray-and-pray prospecting, and hard-pitch sales tactics. The result: loss of trust. In 2023, Hannah decided to flip the script and focus on the only thing that everything ultimately comes down to in business: trust.