Episode 11

Trustbuilding Video Strategies: Lessons from Thad Barnette of Sheffield Metals

Welcome to another episode of TrustBuilders! Today, I am thrilled to have Thad Barnette, Senior Video Producer at Mazella Companies and Sheffield Metals and the creator of The Metal Roofing Channel, a wildly successful YouTube channel, as my guest. Thad brings a wealth of knowledge on creating compelling video content that educates customers and builds trust in the B2B metal roofing industry.

In this episode, we dive deep into what it takes to be a successful content creator, from being a subject matter expert and a self-starter to the importance of collaboration and independent work. Thad shares invaluable tips on reviewing video producer resumes, focusing not just on portfolios but practical assignments when necessary.

We also tackle the challenges of creating controversial content, dealing with location filming mishaps, and the essential tools and resources for video production. Plus, Thad gives us a peek into the inner workings of Sheffield Metal's YouTube strategy, how it drives sales, and why educational content is key.

Timestamps:

00:41 Building a Successful YouTube Channel

02:02 The Metal Roofing Channel: Brand and Content

05:05 Content Creation and Audience Engagement

13:22 Impact on Sales and Business

23:24 Getting Started with Video Production

26:10 Hiring the Right Video Producer

34:29 Final Thoughts and Recommendations

Tune in for a wealth of insights, practical advice, and more on how to leverage video content to build enduring trust with your audience.

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About the Podcast

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TrustBuilders
Transformative conversations with business leaders, sales pros, and marketing managers about growing your business by educating your customer and building trust.

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About your host

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Hannah Eisenberg

Hannah Eisenberg is a business coach helping organizations generate endless customers by building trust. with almost 25 years of experience in digital marketing and sales, Hannah has a wealth of knowledge of what works and what doesn't. After leading her inbound marketing and sales enablement agency for 12 years, she realized that companies solve long-term problems with short-term fixes by depending on external firms for growth. This often leads to generic (and often confusing) messaging, spray-and-pray prospecting, and hard-pitch sales tactics. The result: loss of trust. In 2023, Hannah decided to flip the script and focus on the only thing that everything ultimately comes down to in business: trust.