Episode 19

7 Types Of Content Worth Investing In In 2024 & Beyond

In this special solo episode, Hannah Eisenberg will draw on her twelve years of experience creating content that truly moves the needle to share what types of content are worth investing in in the next 18 months or so.

Hannah explores powerful content strategies that build trust and establish authority, including unique point-of-view content, first-person narratives, and the innovative use of self-service tools. Whether you’re looking to repurpose content across multiple platforms, tap into the "big five" content types, or develop network-based content through interviews and expert roundtables, this episode is packed with insights to help you stay ahead of the curve.

Timestamps:

  • 00:22 Overview of Content Marketing Trends
  • 02:25 Primary Data Research: A Worthwhile Investment
  • 06:23 Invented Concepts: Creating Unique Frameworks
  • 11:19 Unique Points of View: Sharing Deep Expertise
  • 15:23 First Person Narratives: Telling Your Story
  • 19:08 Self-Service Tools: Empowering Your Audience
  • 24:44 The Big Five: Essential Content Topics
  • 28:05 Network-Based Content: Leveraging Connections

ABOUT THE HOST

Hannah Eisenberg is a business coach who helps companies achieve unparalleled results by disrupting their industry and truly becoming customer-centric. She has coached and trained marketing and sales teams for over a decade. She is a certified “They Ask You Answer” coach, a highly successful sales and marketing framework developed by Marcus Sheridan to help companies become the most trusted voice in their space, driving sales and revenue regardless of the economy.

Hannah is available for coaching, consulting, and strategy engagement. You can connect with Hannah here:

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About the Podcast

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TrustBuilders
Transformative conversations with business leaders, sales pros, and marketing managers about growing your business by educating your customer and building trust.

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About your host

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Hannah Eisenberg

Hannah Eisenberg is a business coach helping organizations generate endless customers by building trust. with almost 25 years of experience in digital marketing and sales, Hannah has a wealth of knowledge of what works and what doesn't. After leading her inbound marketing and sales enablement agency for 12 years, she realized that companies solve long-term problems with short-term fixes by depending on external firms for growth. This often leads to generic (and often confusing) messaging, spray-and-pray prospecting, and hard-pitch sales tactics. The result: loss of trust. In 2023, Hannah decided to flip the script and focus on the only thing that everything ultimately comes down to in business: trust.